"Your character is supposed to be going through a rough patch, where he's filled with sorrow over the loss of his brother and turned to drinking, that's why we need you to grow a beard or something."
"Hmm, he still doesn't look like a drunk going through a rough patch."
"Yah, naw, he looks like a News Anchor celebrating Abraham Lincoln Day with a Fake Beard or something."
"Man, this is bad."
"There's like, no way to make this dude look kinda scuzzy and rough around the edges, he's just too 80s or something."
"Yah, its just gonna end up being confusing for the audience."
"Mebbe we oughta write this part out."